Value Driven Management: How to Create and Maximize Value Over Time for Organizational Success

Maximize profits! Create shareholder wealth! These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, companies often end up sacrificing good judgment, value, and, ultimately, the very...

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Producing iOS 6 Apps: The Ultimate Roadmap for Both Non-Programmers and Existing Developers

Effectively several books bundled into one, written by the entire team of a long-standing app development company, Producing iOS 6 Apps: The Ultimate Roadmap for Both Non-Programmers and Existing Developers makes every effort to provide most anyone...

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Humanize: How People-Centric Organizations Succeed in a Social World

A practical guide for realizing the true potential of social media—not for marketing, but for leadership.   Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it...

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Good Strategy Bad Strategy: The Difference and Why It Matters

Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and implementing a strategy is the central task of a...

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Cases: Strategic Management and Business Policy (10th Edition)

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field–from competitive...

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Apple's Cores: Steve Jobs & the Power of Pixar

This book was published in December 2010. It is approximately 16 printed pages.At Pixar, nobody toys with the story.This essay explains the guiding principles behind Pixar's unparalleled success, which are applicable to any business. (The...

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Creating Breakthrough Products: Innovation from Product Planning to Program Approval (paperback)

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify...

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Product Strategy for High Technology Companies

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250...

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